Why Evergreen Marketing?

Most agencies and marketers spend 80%+ of budget on external promotion and branding.

While this is a valuable part of the marketing mix, putting 1,000 gallons of gas into a two-cylinder engine will not it make it go any faster.

Evergreen marketing is designed to attract the right buyers when they have a problem to solve with your product or service.

Evergreen marketing with a content and account-based marketing strategy behind it is the “measure twice, cut once” of marketing.

Evergreen marketing also has a component which will help you fill the funnel with prospects, like lead magnets, articles, targeted social connections, and positioning webinars. 

Evergreen marketing helps you educate, nurture, and convert prospects to tryers and buyers.

Evergreen marketing is what is required to engage buyers in all parts of the buyer journey.

Evergreen marketing is common sense, but you know the old saying about “common sense not being all that common.” 

Evergreen marketing stays relevant over time, after all, your core buyers, buyer problems, and how you solve them, likely don’t change quickly.

Evergreen marketing tactics include evergreen webinars, auto-webinars, virtual-live webinars and persistent webinars. Think a “TED Talk” for your business.

Evergreen marketing is repeatable and scalable and takes advantage of digital marketing and marketing automation.

Evergreen marketing is build once and then use for months and even years. 

Evergreen marketing is like turning your two-cylinder marketing engine into an eight-cylinder marketing engine to finish the race ahead of the competition, which is all you need to do to win the business and multiply sales.  

You can still spend 80% of your budget driving traffic to your website or making new social connections, just hire us to test, build and maintain that high-performing marketing engine under the hood and watch you sales soar!

Request a no-obligation intro call today!