How to Win the Marketing Game in Today’s Saturated Search Economy
How can you compete and win against up to 100 competitors all vying for the same top spots on Google search?
Can you consistently cut through the clutter and reach busy decision makers who are exposed to over 3,000 ads per day?
Even the least marketing-savvy CEO knows the world has changed and buyers are now in charge.
Whether you are in B2B, Technology, Healthcare, or Financial Services, the Search Economy means we need to throw out the traditional marketing playbook.
Marketers and agencies have responded to the Search Economy by creating an Inbound Marketing Arms Race where there are few winners.
We are now in a phase which can be characterized as the Saturated Search Economy.
Yes, you may get a few “golden leads” via inbound search who are decision makers with a need, budget, authority, and time-frame to purchase. Some may even look like your ideal clients.
But the majority of organizations do not have a predictable flow of their ideal prospects.
Most organizations have a few winning marketing channels specific to their business, but can’t scale that and don’t have the bottomless marketing budget you need to “Go Big or Go Home” to slug it out in the Search Game..
A Proven Marketing Process to Compete and Win in Today’s Saturated Search Economy
Every Client-Attraction System is different, but every one is the same.
Here are the “5Cs,” the common components if you will, of a winning marketing formula.
Comprehensive Game Plan to get in front of Buyers/Deals that you are in a position to win.
Channels that are not currently saturated in your marketplace, where you can compete and ideally dominate.
Copy that sells. For example, winning headlines were always important, but in today’s saturated search economy it is now TABLE STAKES to get the attention of buyers.
Evergreen Content in at least three stages of the buying process/marketing funnel for each key Persona/Buyer. For example, your TED Talk!
An automated process to Convert traffic to contacts and contacts to clients.
The 6th C is Contractors.
Hire a traditional agency and you’ll likely have to lock-in to a long-term contract, pay twice as much for a junior employee to ultimately do the work who is likely contributing to the “Search Arms Race,” and hope that in six months you might see some result.
Our model is to drive twice the sales opportunities at half the cost and to create value within weeks!
The gig economy means you can go direct to experienced marketers who work with a handful of clients and have built dozens of successful Client Attraction Systems.
You can invest in what you need, get results faster, and reuse the new content for your current efforts.
We have created over $1.45 billion qualified sales and counting with this approach and can start with a plan and pilot programs to prove results.
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